New England Product Group Blog

 Musings about product, tech, innovation, strategy & other topics


Quantitative or Qualitative?

Image Credit RosZie / Pixabay

Quantitative and objective, or qualitative and subjective.

Which data is most important for your product?​ 

Proponents on both sides may view the other's data with suspicion.

But the reality is that they are inextricably linked​.

Complementary. 

Ignore either one, and you risk making critical product decisions 

without understanding the complete picture.